Wednesday, March 10, 2010

How To Super-Power WordPress SEO

By David Anttony

Wordpress out of the box permits standard management of the primary SEO meta information. To expand the functionality we add our own super-charged version of the All-In-One-SEO Pack. The SEO pack makes it simple to change the page title and page meta description.

The All-In-One-SEO Pack is a great WordPress plugin that completes the SEO aspects for WordPress. For some unknown reason WordPress still has not got the SEO fixed out of the box.

The All-In-One-SEO Pack allows you you to change the most significant page elements - page title and page description. It also allows you to modify the page keywords, but as we all know, search engines no longer take note of these because they have been spammed too much in the past. Google ended using the keywords for page ranking in the early 2000's.

Page Titles

This is the No1 SEO element to manipulate. Always make sure that you manipulate the page title. The page title appears in the browser window at the very top of the screen. Search engines use this in the listings and show it in their search results.

Always try to make the page title only contain the keywords you want the page to rank for. Try to restrict them to two or 3 maximum.

Just like with a book the page title of an HTML page is the most significant element. Never leave this element to chance. Make sure you use keywords in the title.

If your page needs to stretch to cover 2 or 3 keywords we have found that you can still get good rankings from adding multiple keywords to the title. However, always try to make the page title as close to the keyword you want to rank for. Adding extra non-beneficial words detracts from the results achieved.

Even though it's best to keep the page title just to the keywords you want to rank for, if you are a branded company you will also most likely need to add in your company name so that it shows up on Google in your search listing.

Page Descriptions Meta Tags

This element is NOT used by search engines for ranking purposes. However, most search engines will use this in their search results so it is important. Google does not use the description all the time but we find that it uses it about 80-90% of the time. The rest of the time it will pick up the first piece of text on the page.

By having a good description it will increase your click through rates because the text will be more fascinating to people. Ensure that you use a maximum of 156 characters. If you use any more characters Google will cut short the rest. If you can keep your descriptions to--0 characters or less this is even better seeing Google sometimes adds a date to the opening of the description which is part of the 156 characters it displays.

SEO Meta data shown on Google listing

Changing the meta data and page title

At the bottom of every page and post you will find the meta tags plugin details. Update the details appropriately. Note: If you can only use see the title for the plugin and no details, just click the title and the section will expand.

SEO Magic Webs SEO Pack

http://www.seo-magic-webs.com/wp-content/uploads/2009/10/seo-services-SEO-pack-settings1.jpg


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1 comment:

  1. I need to hire some seo services Los Angeles for the relaunching of our website. The writeup on WordPress SEO is really nice. The supercharged version of yours looks quite attractive. The WordPress plugin seems to be fulfilling all of its intended function. Do you guys give seo service? If yes, how much it will cost?

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