Wednesday, March 10, 2010

Webinar Tools For A Successful Webinar

By Stephen Beck

If you would like to host a webinar, there are a few webinar tools you will need to be professional and effective.

The first webinar tool you need for creating your webinar is a webinar set up sheet. On this sheet you need to list:

- your webinar OBJECTIVE (sales, a phone appointment, education?)

- the TITLE of your webinar (This should describe the benefit of your webinar to your viewers.)

- the CONTENT of your webinar

- your STORY (This is "why" you are qualified to host your webinar.)

- CASE STUDIES (results of how you, or the people you have helped, have solved the "problem")

- EDUCATION (This is when you can give them some of your best tips and tricks for their business.)

- ROAD BLOCKS to success (obstacles that will keep them from solving the problem)

- CALL TO ACTION (what do you want them to do? Visit your web site and buy your product or service? Call your office for an appointment? Sign up for a paid webinar class?)

The second webinar tool is a background template for your powerpoint presentation. When you create your template, include these things:

-background graphic - Create or have someone else create an appealing, memorable graphic that communicates the message of your webinar. Use it as the background graphic on your master slide.

- your picture - Also on your master slide, use a professional-looking picture of yourself. Put it in the top left corner. Seeing a picture of your will help people remember you and your voice.

- bullet points that show when you mouse click - Use the "custom animations" feature in Powerpoint and make each line appear upon mouse click in the master slide.

- call to action url - In the master view, add a url at the top so that the "call to action" is available on each slide. The call to action should lead to a web site where your audience can take an action (buy button, phone number to call, email option form, etc.)

Finally, to set up your webinar, you'll need these tools:

- webinar hosting - A webinar hosting account lets you present your audio and video to hundreds of people at the same time. A few webinar hosting companies include: GoToWebinar, Manexa, Omnovia, Web Ex and Adobe Connect

- registration web page - You can use the registration page given to you by the webinar hosting company or you can create your own (recommended). Remember to use benefit-driven language to entice them to register for your webinar. "What's in it for them?"

-an autoresponder - Even after your viewers register, you will want to remind them of the coming webinar. Afterwards, you will definitely want to follow up with each one who attended.

So those are the essential webinar tools. Give them careful thought, set them up, and you will likely see HUGE results.

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1 comment:

  1. Nice post. Successful webinar requires quality webinar tools such as WebEx, gomeetnow, gotomeeting, RHUB appliances etc.

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